2022 - Present

Sr. Art Director

Arabi Space Agency, Amman, Jordan

● Planned with cross-functional teams to create a comprehensive LTUC college video library, resulting in a 50% decrease in onboarding time for new internal and external stakeholders.
● Developed and defined a capacity project management plan for HTUx.org educational videos.
● Improved HTUx.org production timelines and resources allocation; increased video output by 40% while reducing production costs by 25%.
● Edited 100+ educational video content for HTUx.org with consistent brand themes in 2 months.
● Designed the UI/UX layout design of Wikigov.ca web pages to enhance user engagement and streamline navigation, leading to a notable 60% increase in user retention and a significant 30% decrease in bounce rate.
● Revamped the UI/UX theme of the HTUx.org educational website using Adobe XD and Illustrator, optimizing for seamless navigation and enhancing user engagement, resulting in 50% boost in page views.

2022 - Present

Sr. Art Director (Part Time)

Lapis Group Agency, Amman, Jordan

● Crafted 50+ visually compelling PowerPoint presentations featuring intricate data analysis; enhanced client engagement by 45% and facilitated well-informed stakeholder decisions.

● Produced and directed 20+ video content for the EU project, incorporating strategic messaging and branding elements to communicate project objectives; achieved a 30% increase in audience retention and a 20% boost in video shares.

● Collaborated with the US Embassy team to develop and execute a comprehensive branding strategy and content calendar for 3 months.

● Optimized post and reel designs to align with the US Embassy's mission and values, driving a 25% boost in audience reach and interaction.

2021-2022

Art Director

White Fox Marketing Agency , Irbid, Jordan

● Orchestrated the scheduling of client design projects, ensuring timely delivery and client satisfaction; managed a portfolio of 15+ projects simultaneously, meeting all deadlines with excellence and precision.

● Produced 100+ captivating motion graphics for client projects, employing advanced design techniques and animation tools to enhance visual storytelling and engagement; increased engagement rates by 40% on social media.

● Guided a high-performing team of designers and animators, overseeing project timelines, resource allocation, and quality control; led team training sessions on the latest motion graphics trends and tools, boosting team efficiency by 25%.

● Implemented a client feedback system to gather insights on project satisfaction and identify areas for improvement; leveraged feedback to refine design processes, resulting in a 25% increase in client retention and repeat business.

2018-2021

Graphic Designer

Kharabeesh Company, Amman, Jordan

● Completed daily advertising/marketing materials and social media posts for Bassem Yousef's "PlantB TV" show on YouTube. And created 15+ YouTube video thumbnails.

● Initiated A/B testing for "PlantB TV" marketing team that reached more than 11.7 million in total views for the videos with a total of 392,000 Subscribers.

● Operated for 5 months of 5+ daily creative marketing materials for SWYFT application.

● Optimized SWYFT app CTR marketing materials while following brand guidelines and budget constraints.

● Scheduled internal and external meetings with stakeholders and project managers. This helped in generating around 1.5 million USD in sales in the first 2 months.

● Collaborated with 10+ creative team members consisting of sound designers, animators, graphic designers, copywriters and voice over talents to create more than 50 creative motion videos for service providers like STC - Saudi Arabia while following brand aesthetics and tone of voice.

● Directed collaborative efforts with 20+ clients to identify needs, establish design guidelines, produce storyboards, concepts, and project specifications, with 100% delivery rate.

● Designed and illustrated 10 visually captivating posters for an EU Jordan on freedom of expression, garnering 500k+ social media impressions and enhancing public awareness.

2014-2017

Graphic Designer

Allouh Press, Irbid, Jordan

● Executed detailed print layouts for print materials, including brochures and promotional items, focusing on quality, accuracy, and attention to design details.

● Led the conceptualization and design of 10+ large-scale signage projects, ensuring alignment with brand guidelines and maintaining high print quality standards in collaboration with print house partners.

● Conducted end-to-end print process for 50+ book and booklet projects, overseeing quality control and print deadlines; ensured timely delivery and consistency in design and layout.